Branded Women in U.S. Television: When People Become Corporations - Critical Studies in Television - Peter Bjelskou - Books - Bloomsbury Publishing Plc - 9781498507387 - June 2, 2016
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Peter Bjelskou
Branded Women in U.S. Television: When People Become Corporations - Critical Studies in Television

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This book examines product placement and brand integration in U. S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.

146 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 2, 2016
ISBN13 9781498507387
Publishers Bloomsbury Publishing Plc
Pages 146
Dimensions 151 × 229 × 11 mm   ·   218 g
Language English  

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