The Bare Bones Introduction to Integrated Marketing Communication - Robyn Blakeman - Books - Bloomsbury Publishing Plc - 9780742555419 - December 16, 2008
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Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication

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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

312 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 16, 2008
ISBN13 9780742555419
Publishers Bloomsbury Publishing Plc
Pages 312
Dimensions 152 × 230 × 23 mm   ·   506 g
Language English  

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