Tell your friends about this item:
The Bare Bones Introduction to Integrated Marketing Communication Robyn Blakeman
The Bare Bones Introduction to Integrated Marketing Communication
Robyn Blakeman
This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.
312 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | December 16, 2008 |
| ISBN13 | 9780742555402 |
| Publishers | Bloomsbury Publishing Plc |
| Pages | 312 |
| Dimensions | 164 × 240 × 23 mm · 618 g |
| Language | English |
More by Robyn Blakeman
Show allMere med samme udgiver
See all of Robyn Blakeman ( e.g. Hardcover Book and Paperback Book )