International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media - Silvia Cambie - Books - Kogan Page Ltd - 9780749453299 - July 3, 2009
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Silvia Cambie
International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media

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Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector. New channels of global communications are also being opened up by social media tools. This title talks about the cross-cultural challenges facing PR practitioners.

242 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 3, 2009
ISBN13 9780749453299
Publishers Kogan Page Ltd
Pages 240
Dimensions 165 × 237 × 23 mm   ·   510 g
Language English  

See all of Silvia Cambie ( e.g. Hardcover Book )