Scoring Points: How Tesco Continues to Win Customer Loyalty - Terry Hunt - Books - Kogan Page Ltd - 9780749453381 - August 3, 2008
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Terry Hunt
Scoring Points: How Tesco Continues to Win Customer Loyalty 2 Revised edition

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Go behind the scenes at Tesco and learn best practice from the successes and failures of their development of the world's most successful retail loyalty scheme.

304 pages, black & white illustrations, colour illustrations, figures

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2008
ISBN13 9780749453381
Publishers Kogan Page Ltd
Pages 312
Dimensions 155 × 232 × 17 mm   ·   470 g
Language English  

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