Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering - Richard Gibbs - Books - Kogan Page Ltd - 9780749454845 - February 3, 2009
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Richard Gibbs
Strategic Alliances and Marketing Partnerships: Gaining Competitive Advantage Through Collaboration and Partnering

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Helps you to understand how partnerships function and how you can manage them more effectively and efficiently. This title also helps you to understand the problems that affect partnering and how to make effective management decisions to improve both the relationship and productivity.

258 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 3, 2009
ISBN13 9780749454845
Publishers Kogan Page Ltd
Pages 256
Dimensions 166 × 241 × 21 mm   ·   574 g
Language English  

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