Brand Success: How the World's Top 100 Brands Thrive and Survive - Matt Haig - Books - Kogan Page Ltd - 9780749462871 - May 3, 2011
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Matt Haig
Brand Success: How the World's Top 100 Brands Thrive and Survive 2 Revised edition

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Gain invaluable advice from brand managers, psychologists, academics and other experts, on identifying the elements of a successful brand and applying them to your own to win the competitive edge.

304 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 3, 2011
ISBN13 9780749462871
Publishers Kogan Page Ltd
Pages 304
Dimensions 141 × 213 × 18 mm   ·   386 g
Language English  

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