The New Strategic Brand Management: Advanced Insights and Strategic Thinking - Jean-Noel Kapferer - Books - Kogan Page Ltd - 9780749465155 - January 3, 2012
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Jean-Noel Kapferer
The New Strategic Brand Management: Advanced Insights and Strategic Thinking 5 Revised edition

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Develop your understanding of brand management and strategic brand thinking with this essential, definitive reference source designed for both professionals and students.

512 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2012
ISBN13 9780749465155
Publishers Kogan Page Ltd
Pages 512
Dimensions 190 × 244 × 26 mm   ·   974 g
Language English  

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