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How Cool Brands Stay Hot: Branding to Generations Y and Z Joeri Van Den Bergh 3 Revised edition
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How Cool Brands Stay Hot: Branding to Generations Y and Z
Joeri Van Den Bergh
Market to Generations Y and Z more effectively by learning how to remain a relevant, appealing brand in the eyes of the most sceptical generations.
312 pages, black & white illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | April 3, 2016 |
| ISBN13 | 9780749477172 |
| Publishers | Kogan Page Ltd |
| Pages | 312 |
| Dimensions | 156 × 234 × 17 mm · 496 g |
| Language | English |
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