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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success Betty Adamou
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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Create intrinsic engagement in the research sphere through gamification; exploit existing and emerging technologies, and glean better-quality, untapped data that cannot be obtained through traditional surveying methods.
360 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 3, 2018 |
| ISBN13 | 9780749483357 |
| Publishers | Kogan Page Ltd |
| Pages | 360 |
| Dimensions | 155 × 234 × 24 mm · 536 g |
| Language | English |
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