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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters Jan-Benedict Steenkamp
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters
Jan-Benedict Steenkamp
Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
264 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2018 |
| ISBN13 | 9780749483470 |
| Publishers | Kogan Page Ltd |
| Pages | 264 |
| Dimensions | 234 × 158 × 15 mm · 420 g |
| Language | English |
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