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Global Brand Management: A Guide to Developing, Building & Managing an International Brand Laurence Minsky
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Global Brand Management: A Guide to Developing, Building & Managing an International Brand
Laurence Minsky
Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.
328 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 3, 2019 |
| ISBN13 | 9780749483609 |
| Publishers | Kogan Page Ltd |
| Pages | 328 |
| Dimensions | 239 × 170 × 20 mm · 584 g |
| Language | English |
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