Relationship Marketing - Martin Christopher - Books - Taylor & Francis Ltd - 9780750648394 - October 30, 2002
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Martin Christopher
Relationship Marketing 2 Rev edition

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Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

264 pages, 1, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2002
ISBN13 9780750648394
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 156 × 234 × 14 mm   ·   426 g
Language English  

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