Relationship Marketing - Martin Christopher - Books - Taylor & Francis Ltd - 9781138136946 - November 26, 2015
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Martin Christopher
Relationship Marketing 1st edition

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Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

264 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2015
ISBN13 9781138136946
Publishers Taylor & Francis Ltd
Pages 264
Dimensions 150 × 220 × 20 mm   ·   650 g
Language English  

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