Marketing Research for Non-profit, Community and Creative Organizations - Bonita Kolb - Books - Taylor & Francis Ltd - 9780750687607 - June 30, 2008
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Bonita Kolb
Marketing Research for Non-profit, Community and Creative Organizations 1st edition

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A guide to conducting research methods within the non-profit sector. It aims to educate the readers on how research can be utilized to help their organization reach its goals. It shows how to conduct different methods of research, and how to use the findings of these to improve products, target customers and develop effective promotions.

290 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2008
ISBN13 9780750687607
Publishers Taylor & Francis Ltd
Pages 286
Dimensions 216 × 193 × 18 mm   ·   726 g
Language English  

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