Marketing Research for the Tourism, Hospitality and Events Industries - Bonita Kolb - Books - Taylor & Francis Ltd - 9781032940380 - June 20, 2025
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Bonita Kolb
Marketing Research for the Tourism, Hospitality and Events Industries 2nd edition

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This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 20, 2025
ISBN13 9781032940380
Publishers Taylor & Francis Ltd
Pages 190
Dimensions 175 × 245 × 14 mm   ·   408 g

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