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Persuasion: Theory and Research Daniel J. O'Keefe 2 Revised edition
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Persuasion: Theory and Research
Daniel J. O'Keefe
The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.
384 pages, black & white illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | March 12, 2002 |
| ISBN13 | 9780761922001 |
| Publishers | SAGE Publications Inc |
| Pages | 384 |
| Dimensions | 159 × 235 × 30 mm · 760 g |
| Language | English |
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