Persuasion: Theory and Research - Daniel J. O'Keefe - Books - SAGE Publications Inc - 9781452276670 - April 28, 2015
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Daniel J. O'Keefe
Persuasion: Theory and Research 3 Revised edition

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This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion.

408 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 28, 2015
ISBN13 9781452276670
Publishers SAGE Publications Inc
Pages 408
Dimensions 188 × 233 × 15 mm   ·   626 g
Language English  

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