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Services Marketing and Management Audrey Gilmore
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Services Marketing and Management
Audrey Gilmore
Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. It also considers examples of not-for-profit and for-profit service organizations.
216 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 15, 2003 |
| ISBN13 | 9780761941576 |
| Publishers | SAGE Publications Inc |
| Pages | 216 |
| Dimensions | 178 × 251 × 21 mm · 562 g |
| Language | English |
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