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Services Marketing and Management Audrey Gilmore
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Services Marketing and Management
Audrey Gilmore
Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. This book explores the effect of organizational structures, management styles, marketing and management competencies on service management decision making and implementation.
216 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 15, 2003 |
| ISBN13 | 9780761941583 |
| Publishers | SAGE Publications Inc |
| Pages | 216 |
| Dimensions | 171 × 241 × 13 mm · 400 g |
| Language | English |
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