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Grounded Theory: A Practical Guide for Management, Business and Market Researchers Christina Goulding
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Grounded Theory: A Practical Guide for Management, Business and Market Researchers
Christina Goulding
Represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. This title offers an overview of qualitative methods in general and locates grounded theory in this context.
186 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | May 17, 2002 |
| ISBN13 | 9780761966821 |
| Publishers | SAGE Publications Inc |
| Pages | 186 |
| Dimensions | 156 × 234 × 19 mm · 440 g |
| Language | English |
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