Grounded Theory: A Practical Guide for Management, Business and Market Researchers - Christina Goulding - Books - SAGE Publications Inc - 9780761966838 - May 21, 2002
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Grounded Theory: A Practical Guide for Management, Business and Market Researchers

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Offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner and offers an in-depth case study for students and researchers to follow and use. It also provides a critique of the methodology itself.


198 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 21, 2002
ISBN13 9780761966838
Publishers SAGE Publications Inc
Pages 186
Dimensions 159 × 232 × 11 mm   ·   308 g
Language English  

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