Advances in Business and Management Forecasting - Advances in Business and Management Forecasting - Kenneth D Lawrence - Books - Emerald Publishing Limited - 9780762312818 - February 17, 2006
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Kenneth D Lawrence
Advances in Business and Management Forecasting - Advances in Business and Management Forecasting

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Aims to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. The topics in this title include: sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and more.

300 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 17, 2006
ISBN13 9780762312818
Publishers Emerald Publishing Limited
Pages 300
Dimensions 156 × 234 × 17 mm   ·   617 g
Language English  
Editor Geurts, Michael D.
Editor Lawrence, Kenneth D.

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