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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting Kenneth D Lawrence
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Advances in Business and Management Forecasting - Advances in Business and Management Forecasting
Kenneth D Lawrence
Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.
256 pages, ill
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 8, 2010 |
| ISBN13 | 9780857242013 |
| Publishers | Emerald Publishing Limited |
| Pages | 256 |
| Dimensions | 169 × 237 × 28 mm · 498 g |
| Language | English |
| Series Editor | Lawrence, Kenneth D. |
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