Research in Consumer Behavior - Research in Consumer Behavior - Russell W Belk - Books - Emerald Publishing Limited - 9780762313044 - July 11, 2006
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Russell W Belk
Research in Consumer Behavior - Research in Consumer Behavior

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Presents a range of consumer behavior research using both quantitative and qualitative research methods. This book addresses such topics as self-gifts, souvenirs, grocery coupon proneness, socialization, acculturation, tattooing, possession attachment, consumer decision making, information acquisition, and meaning making through consumption.

286 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 11, 2006
ISBN13 9780762313044
Publishers Emerald Publishing Limited
Pages 286
Dimensions 156 × 234 × 17 mm   ·   539 g
Language English  
Editor Belk, Russell W.

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