Research in Consumer Behavior - Research in Consumer Behavior - Russell W Belk - Books - Emerald Publishing Limited - 9780857244437 - December 6, 2010
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Research in Consumer Behavior - Research in Consumer Behavior

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Presents consumer research across both positivist and interpretivist methods. This title deals with such topics as: organic food consumption, luxury goods consumption by Chinese consumers, country of manufacture effects on product quality perceptions, and the nature and effects of cool consumption.


310 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 6, 2010
ISBN13 9780857244437
Publishers Emerald Publishing Limited
Pages 310
Dimensions 156 × 234 × 30 mm   ·   658 g
Language English  
Series Editor Belk, Russell W.

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