Review of Marketing Research - Review of Marketing Research - - Books - Emerald Publishing Inc - 9780765613066 - February 1, 2007
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Review of Marketing Research - Review of Marketing Research 3 Revised edition

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Part of "The Review of Marketing Research" annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.

232 pages, tables, figures, bibliographic references

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 1, 2007
ISBN13 9780765613066
Publishers Emerald Publishing Inc
Pages 226
Dimensions 174 × 246 × 16 mm   ·   666 g
Language English  
Editor Malhotra, Naresh K.

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