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Business Strategy in a Semiglobal Economy Panos Mourdoukoutas 1st edition
Business Strategy in a Semiglobal Economy
Panos Mourdoukoutas
Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.
232 pages, tables, figures, references, bibliography, index
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | 2006 |
| ISBN13 | 9780765613424 |
| Publishers | Taylor & Francis Ltd |
| Pages | 232 |
| Dimensions | 153 × 227 × 15 mm · 330 g |
| Language | English |
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