Business Strategy in a Semiglobal Economy - Panos Mourdoukoutas - Books - Taylor & Francis Ltd - 9780765613417 - January 31, 2006
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Panos Mourdoukoutas
Business Strategy in a Semiglobal Economy 1st edition

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Provides both theory and strategy for operating in a semiglobal economy in which international businesses need to compete in highly globalized and highly localized markets at the same time. This book raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

240 pages, tables, figures, references, bibliography, index

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 31, 2006
ISBN13 9780765613417
Publishers Taylor & Francis Ltd
Pages 232
Dimensions 152 × 229 × 22 mm   ·   476 g
Language English  

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