Tell your friends about this item:
Does Marketing Need Reform?: Fresh Perspectives on the Future Jagdish N Sheth 1st edition
Does Marketing Need Reform?: Fresh Perspectives on the Future
Jagdish N Sheth
Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.
336 pages, tables, figures, references, name & subject indexes
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 15, 2006 |
| ISBN13 | 9780765616982 |
| Publishers | Taylor & Francis Ltd |
| Pages | 360 |
| Dimensions | 150 × 220 × 20 mm · 748 g |
| Language | English |
| Editor | Sheth, Jagdish N. |
| Editor | Sisodia, Rajendra S. |