Does Marketing Need Reform?: Fresh Perspectives on the Future - Jagdish N Sheth - Books - Taylor & Francis Ltd - 9780765616999 - 2006
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Jagdish N Sheth
Does Marketing Need Reform?: Fresh Perspectives on the Future 1st edition

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Collects the insights of a group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. This book aims to set an agenda for a generation of marketing principles. It seeks to understand and explain how and why marketing has veered off course in order to steer it back in the right direction.

360 pages, tables, figures, references, name & subject indexes

Media Books     Paperback Book   (Book with soft cover and glued back)
Released 2006
ISBN13 9780765616999
Publishers Taylor & Francis Ltd
Pages 360
Dimensions 252 × 180 × 20 mm   ·   612 g
Language English  
Editor Sheth, Jagdish N.
Editor Sisodia, Rajendra S.

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