Virtual Social Identity and Consumer Behavior - Natalie T. Wood - Books - Taylor & Francis Ltd - 9780765623959 - October 15, 2009
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Natalie T. Wood
Virtual Social Identity and Consumer Behavior 1st edition

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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

230 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 15, 2009
ISBN13 9780765623959
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 152 × 229 × 225 mm   ·   430 g
Language English  
Editor Solomon, Michael R.
Editor Wood, Natalie T.

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