Virtual Social Identity and Consumer Behavior - Natalie T. Wood - Books - Taylor & Francis Ltd - 9780765623966 - August 30, 2010
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Natalie T. Wood
Virtual Social Identity and Consumer Behavior 1st edition

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Explores consumer behavior in virtual worlds, and offers implications for marketers interested in working in these environments. This book offers insight into the largest and fastest growing group of users - kids and teens. It discusses the impact of virtual social identities on consumers, consumer behavior, and electronic commerce.

248 pages, illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 30, 2010
ISBN13 9780765623966
Publishers Taylor & Francis Ltd
Pages 230
Dimensions 152 × 229 × 15 mm   ·   340 g
Language English  
Editor Solomon, Michael R.
Editor Wood, Natalie T.

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