Advertising Campaign Design: Just the Essentials - Robyn Blakeman - Books - Taylor & Francis Ltd - 9780765625526 - August 15, 2011
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Robyn Blakeman
Advertising Campaign Design: Just the Essentials 1st edition

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again

288 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 15, 2011
ISBN13 9780765625526
Publishers Taylor & Francis Ltd
Pages 256
Dimensions 152 × 229 × 19 mm   ·   476 g
Language English  

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