The Psychology of Design: Creating Consumer Appeal - Rajeev Batra - Books - Taylor & Francis Ltd - 9780765647603 - August 10, 2015
In case cover and title do not match, the title is correct

Rajeev Batra
The Psychology of Design: Creating Consumer Appeal 1st edition

Price
$ 91.99
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Jun 25 - Jul 7

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other?s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

374 pages, 36 black & white illustrations, 7 black & white tables, 8 black & white halftones, 28 bla

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 10, 2015
ISBN13 9780765647603
Publishers Taylor & Francis Ltd
Pages 354
Dimensions 227 × 155 × 21 mm   ·   532 g
Language English  
Editor Batra, Rajeev
Editor Brei, Diann (University of Michigan)
Editor Seifert, Colleen (University of Michigan, Ann Arbor, MI, USA)

More by Rajeev Batra

Show all

Mere med samme udgiver

See all of Rajeev Batra ( e.g. Paperback Book and Hardcover Book )