Marketing Issues in Transitional Economies - Rajeev Batra - Books - Springer-Verlag New York Inc. - 9781461372752 - October 10, 2012
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Rajeev Batra
Marketing Issues in Transitional Economies Softcover reprint of the original 1st ed. 1999 edition

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As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.

296 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 10, 2012
ISBN13 9781461372752
Publishers Springer-Verlag New York Inc.
Pages 287
Dimensions 155 × 235 × 16 mm   ·   426 g
Language English  
Editor Batra, Rajeev

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