Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System - J-B-UMBS Series - Johnson, Michael D. (University of Michigan Business School) - Books - John Wiley & Sons Inc - 9780787953102 - August 1, 2000
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Johnson, Michael D. (University of Michigan Business School)
Improving Customer Satisfaction, Loyalty, and Profit: An Integrated Measurement and Management System - J-B-UMBS Series

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In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers.

240 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 2000
ISBN13 9780787953102
Publishers John Wiley & Sons Inc
Pages 240
Dimensions 154 × 232 × 23 mm   ·   462 g

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