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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers J David Lichtenthal 1st edition
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Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
J David Lichtenthal
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and practitioners addresses the real concerns you have about developing a curriculum and formulating
318 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | January 8, 2004 |
| ISBN13 | 9780789001320 |
| Publishers | Taylor & Francis Inc |
| Pages | 318 |
| Dimensions | 152 × 212 × 25 mm · 600 g |
| Language | English |
| Editor | Lichtenthal, J. David |
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