Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms - William Winston - Books - Taylor & Francis Inc - 9780789002518 - August 4, 1998
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William Winston
Defining Your Market: Winning Strategies for High-Tech, Industrial, and Service Firms 1st edition

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This book provides the blueprint for visionary companies who are building markets today to be market leaders tomorrow. It does so by providing a practical and comprehensive base for defining and redefining marketing in competitive and fast-changing global markets. You'll find invaluable information about market identification, analysis, selection, and strategy.

196 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 4, 1998
ISBN13 9780789002518
Publishers Taylor & Francis Inc
Pages 196
Dimensions 150 × 220 × 20 mm   ·   498 g
Language English  

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