The Consumer . . . or Else!: Consumer-Centric Business Paradigms - Donald F Dufek - Books - Taylor & Francis Inc - 9780789015693 - November 26, 2003
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Donald F Dufek
The Consumer . . . or Else!: Consumer-Centric Business Paradigms 1st edition

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Describes what demassification of the consumer market means and shows you how and why businesses must adapt to succeed. This book examines the factors that shape the business environment and looks at the re-orientation of consumer, presenting global perspectives on these vital issues.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 2003
ISBN13 9780789015693
Publishers Taylor & Francis Inc
Pages 190
Dimensions 150 × 220 × 10 mm   ·   360 g
Language English  

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