Customer Relationship Management in Electronic Markets - Iyer, Gopalkrishnan R (Florida Atlantic Univ, Boca Raton, FL, USA) - Books - Taylor & Francis Inc - 9780789019448 - May 7, 2004
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Iyer, Gopalkrishnan R (Florida Atlantic Univ, Boca Raton, FL, USA)
Customer Relationship Management in Electronic Markets 1st edition

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Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help build Internet relationships that lead to customer retention and long-term loyalty.

130 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released May 7, 2004
ISBN13 9780789019448
Publishers Taylor & Francis Inc
Pages 124
Dimensions 138 × 216 × 13 mm   ·   390 g
Language English  

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