European Perspectives in Marketing - Erdener Kaynak - Books - Taylor & Francis Inc - 9780789025685 - October 1, 2004
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Erdener Kaynak
European Perspectives in Marketing 1st edition

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Kaynak (marketing, The Pennsylvania State University) collects work examining marketing practices and consumer behavior in several EU countries, one EFTA country, and one Associate EU member country. Conceptual frameworks, case studies, and analysis offer insight into issues such as outsourcing of industrial products from Eastern and Central Europe

182 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 1, 2004
ISBN13 9780789025685
Publishers Taylor & Francis Inc
Pages 182
Dimensions 148 × 210 × 17 mm   ·   500 g
Language English  

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