Concise Encyclopedia of Professional Services Marketing - Clow, Kenneth E. (University of Louisiana at Monroe, USA) - Books - Taylor & Francis Inc - 9780789036902 - December 9, 2008
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Clow, Kenneth E. (University of Louisiana at Monroe, USA)
Concise Encyclopedia of Professional Services Marketing 1st edition

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Concise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services--including dozens of essay-length articles and detailed expositions of the theories and techniques necessary to formulating and executing a successful marketing plan.

180 pages, 10 black & white illustrations, 17 black & white tables, 1 black & white halftones, 9 bla

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 9, 2008
ISBN13 9780789036902
Publishers Taylor & Francis Inc
Pages 182
Dimensions 152 × 229 × 15 mm   ·   500 g
Language English  

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