New-Product Diffusion Models - International Series in Quantitative Marketing - Vijay Mahajan - Books - Springer - 9780792377511 - September 30, 2000
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Vijay Mahajan
New-Product Diffusion Models - International Series in Quantitative Marketing 2000 edition

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Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models.

355 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released September 30, 2000
ISBN13 9780792377511
Publishers Springer
Pages 355
Dimensions 166 × 243 × 29 mm   ·   784 g
Language English  
Editor Mahajan, Vijay
Editor Muller, Eitan
Editor Wind, Yoram

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