Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing - Dominique M. Hanssens - Books - Springer - 9780792378266 - March 31, 2001
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Dominique M. Hanssens
Market Response Models: Econometric and Time Series Analysis - International Series in Quantitative Marketing 2nd ed. 2001 edition

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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.

516 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 31, 2001
ISBN13 9780792378266
Publishers Springer
Pages 502
Dimensions 156 × 234 × 28 mm   ·   852 g
Language English  

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