Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements - Carmelo Mazza - Books - Springer - 9780792385455 - July 31, 1999
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Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements 1999 edition

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One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments.


200 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released July 31, 1999
ISBN13 9780792385455
Publishers Springer
Pages 200
Dimensions 155 × 235 × 14 mm   ·   517 g
Language English  

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