Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements - Carmelo Mazza - Books - Springer-Verlag New York Inc. - 9781461373018 - October 29, 2012
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Carmelo Mazza
Claim, Intent, and Persuasion: Organizational Legitimacy and the Rhetoric of Corporate Mission Statements Softcover reprint of the original 1st ed. 1999 edition

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One of the most notorious differences between the academic production on management carried out in Europe, compared to that in the United States, is the attention that European scholars give to the managerial discourse and rhetorics, especially in their textual or written embodiments.

200 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 29, 2012
ISBN13 9781461373018
Publishers Springer-Verlag New York Inc.
Pages 200
Dimensions 162 × 230 × 14 mm   ·   344 g
Language English  

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