Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing - Berend Wierenga - Books - Springer - 9780792386155 - April 30, 2000
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Berend Wierenga
Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing 2000 edition

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

341 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 30, 2000
ISBN13 9780792386155
Publishers Springer
Pages 341
Dimensions 155 × 235 × 20 mm   ·   680 g
Language English  

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