Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing - Berend Wierenga - Books - Springer-Verlag New York Inc. - 9781461370765 - October 12, 2012
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Berend Wierenga
Marketing Management Support Systems: Principles, Tools, and Implementation - International Series in Quantitative Marketing Softcover reprint of the original 1st ed. 2000 edition

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Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation.

341 pages, biography

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2012
ISBN13 9781461370765
Publishers Springer-Verlag New York Inc.
Pages 341
Dimensions 155 × 235 × 18 mm   ·   503 g
Language English  

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