Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing - John M. McCann - Books - Springer - 9780792390763 - November 30, 1990
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John M. McCann
Expert Systems for Scanner Data Environments: The Marketing Workbench Laboratory Experience - International Series in Quantitative Marketing 1990 edition

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This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Chapter 3 provides a general introduction to the topic, which is continued in chapter 4 where a small expert system (the Promotion Advisor) is used to illustrate the important features of a backward-chaining, rule-based system.

224 pages, biography

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 1990
ISBN13 9780792390763
Publishers Springer
Pages 224
Dimensions 155 × 235 × 14 mm   ·   544 g
Language English  

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